May 2025: Imperial Brands initiates the second buyback tranche of up to £625 million Following the completion of the first £625 million tranche of the current share repurchase program, Imperial Brands entered into an irrevocable & non-discretionary arrangement with Barclays to execute the second tranche: £625 million of shares to be repurchased commencing from May 1, 2025

Expectations ahead of the release: Sell-side expects +2.9% tobacco & NGP revenue and +4.3% adjusted profit growth in FY24. Latest guidance: At the FY24 Pre-close Trading Update (October 8, 2024), Imperial Brands reaffirmed its FY24 guidance: an acceleration in tobacco and NGP net revenue growth (i.e. low single-digit growth; 1%-3%)

Expectations – Ahead of the release: Sell-side expects +2.7% tobacco & NGP revenue and +4.3% adjusted profit growth. Imperial’s latest FY24 guidance is low single-digit (1%-3%) tobacco & NGP net revenue growth and close to the middle of the mid-single digit (5%) operating profit growth as the tobacco pricing and

Top-line & Bottom-line results Adjusted: at constant currencies – Volume: -6.3% (to 89.9Bn sticks), reflecting the wider industry decline in the markets where Imperial Brands is present (“established footprint”) – Strong tobacco pricing (+8.6%) more than offsetting volume declines – Revenue: +2.8% (NGP revenue: +16.8%, driven by scale-up in launch

Imperial Brands confirms that is is on track to meet H1 and FY24 guidance: – strong tobacco pricing (more than offsetting industry volume pressures in certain markets) and stable aggregate share in the top-five combustible markets (i.e. share gains in the US, Spain and Australia, broadly offsetting declines in Germany

Imperial Brands will release a pre-close trading update for the first half of FY24 (October 2023 – March 2024) on April 9, 2024. Imperial’s FY23 results (October 2022 – September 2023) were characterized by robust combustible pricing (pricing: +11%, mix: -3%; total price/mix: +8%) and stringent cost control measures more

Top-line & Bottom-line results Adjusted: at constant currencies, excluding Russia – Volume: -7.1% (-10.4%, including the Russia exit; weakness in US mass market cigars and against a stronger prior year comparison) – Robust combustible pricing: +11% (partially offset by -3% in product mix, driven primarily by mass market cigars and

(October 5, 2023) Imperial Brands confirms that it is on track to deliver FY23 guidance and announces further £1.1Bn share buyback (~8% of share capital). Imperial repurchased 52.1Mn shares (~5.5% of share capital, £1.0Bn in total) in FY23. Key highlights from the announcement: – Single-digit tobacco segment revenue growth and

Imperial Brands will provide a pre-close trading update for the FY23 (October 2022 – September 2023) on October 5, 2023. In the first half of FY23, Imperial reported +0.6% revenue growth and -0.3% adj. operating profit decline for the Tobacco segment – excluding the Russia exit and at constant currency.

Top-line & Bottom-line results Adjusted: at constant currencies, excluding Russia – Volume: -6.8% (including the Russia exit, -12.7%) – Robust combustible pricing: +9.3% (partially offset by -2.5% in product mix, driven primarily by adverse product mix in the USA; total price/mix: +6.8%) – Revenue: +0.6% (NGP revenue: +19.8%, driven by

Guidance On track to meet full-year guidance H1 2023 Revenue (excl. the impact of Russia exit) & Operating Profit: at a similar level to H1 2022 FY23 Revenue: low single-digit growth Operating Profit: mid-single digit growth over the next 3 years Key Highlights Stable aggregate SoM across top-5 combustible markets:

Top-line & Bottom-line results Adjusted, at constant currencies Net revenue up +1.5% (NGP net revenue up +10.8%) Operating profit up +1.8% EPS up +4.9% Key Highlights – Aggregate SoM for top-5 combustible markets up 35bps (note: larger competitors are largely funneling their investment to RRP/NGPs) – 90bps share gain in