IQOS Launch in the USA

The IQOS US Launch is the most anticipated 2024 event in the tobacco world. Since first being launched in Japan in 2014, IQOS heated tobacco products have achieved jaw-dropping success in the international markets. In Tokyo, Japan, there are now more heated tobacco users than smokers. For IQOS-owner Philip Morris International (PMI), IQOS now generates more revenue than the world’s #1 cigarette brand, Marlboro.
For various reasons, IQOS has been absent from the US market. However, IQOS is coming back to the US. PMI plans to launch IQOS in May-June 2024 in one US test city. To stay up to date with the latest IQOS US launch developments, make sure to regularly visit this dedicated section of our website.
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IQOS USA: FAQs

In this article, we answer the most frequently asked questions (FAQs) about the IQOS Launch in the USA. What is IQOS? IQOS is a tobacco

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IQOS USA: FDA Review

October 2023 Projecting a faster path to the break-even in the USA with IQOS ILUMA, Philip Morris International (PMI) will refrain from investing heavily on

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IQOS USA: History

Philip Morris International (PMI) & Altria: On the way to Merger In 2013, Altria and PMI entered into a series of agreements related to innovative

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IQOS USA: Patent Wars

Mart 2024 The US International Trade Commission (ITC) decided to lift the IQOS importation ban following the global patent infringement settlement between British American Tobacco

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IQOS USA: Product Portfolio

Until IQOS ILUMA receives authorization (marketing order) from the US FDA (not expected before July 2025), Philip Morris International (PMI) will introduce the IQOS3 line-up

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