Tobacco Pulse Surveys: Q1 2025

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Every Sunday, we run a quick poll on the hottest subject in the Tobacco Industry. Hundreds of our Twitter/X followers vote, offering a collective wisdom on the subject matter or an immediate pulse on the market/industry developments.

Results of the Sunday polls:

March 30, 2025

Which tobacco company would you never invest in, regardless of how low the valuation is?

– Altria: 38%

– Japan Tobacco: 24%

– Imperial Brands: 21%

– British American Tobacco: 17%

March 23, 2025

What would be the most important catalyst for BAT shares?

– Performance of VELO Plus (vs. ZYN in the US): 44%

– Law & Order for vapes (enforcement against illegal vapes): 37%

– Improved financial delivery for combustibles (US & elsewhere): 11%

– Performance of glo Hilo (vs. IQOS): 8%

March 16, 2025

Which tobacco major will deliver the best Total Shareholder Return (share price appreciation plus dividends) in the next 12 months?

– British American Tobacco: 65%

– Philip Morris International: 21%

– Altria: 7%

– Imperial Brands: 7%

March 9, 2025

Which “Beyond Nicotine” domain should the major tobacco companies focus on?

– None (i.e. Stay in Nicotine): 55%

– Cannabis: 32%

– Supplements (e.g. Energy shots): 8%

– Prescription drugs (Rx): 5%

March 2, 2025

What do you want to know more regarding the nicotine pouch category?

– Regulatory outlook: 35%

– Growth trajectory: 31%

– Consumer behavior (preferences): 17%

– Players & Products: 17%

February 23, 2025

Will an improvement in macroeconomic conditions (discretionary spending) slow down the US cigarette market decline?

– Yes, to some extent: 41%

– No: 39%

– Conditions are fairly good (no meaningful improvement from here): 15%

– Yes, significantly: 6%

February 16, 2025

What concerns you the most in BAT FY24 Results? Reference: BAT: FY24 Results

– NGP performance (ex-Velo): 44%

– US financial delivery (volume, pricing, cost): 30%

– Impact of Canadian settlement on deleveraging and operating profit: 14%

– Headwinds outside US: 12%

February 9, 2025

What will you scrutinize first & foremost in BAT FY24 results (February 13)?

– New Category (RRP) performance: 39%

– Capital allocation (deleveraging & buybacks): 29%

– US cigarette segment performance: 17%

– Guidance (acceleration in financial delivery): 15%

February 2, 2025

What will you scrutinize first & foremost in Philip Morris Q4 2024 release (Feb 6, Thursday)?

– ZYN outlook (US, international): 34%

– IQOS US launch: 26%

– FY25 guidance (operating margin, adjustments): 21%

– Heated tobacco growth: 19%

January 26, 2025

Is the official withdrawal of the US menthol ban a strong enough catalyst for BAT shares to rally 10%-20%? Recall: Regulation: The US

– Yes: 68%

– No: 32%

January 19, 2025

US FDA authorizes marketing of 20 ZYN products just a few days before Robert F Kennedy Jr. becomes the new boss of health services. Is this intentional or coincidental? Recall that RFK Jr was spotted with a ZYN can in November 2024. Read more: ZYN & People

– Yes: 56%

– No: 44%

January 12, 2025

Which tobacco company lags its competitors the most in terms of management quality? (Re-running the August 11, 2024 and November 19, 2023 polls)

– Altria: 42%

– British American Tobacco: 32%

– Imperial Brands: 19%

– Philip Morris International: 7%

January 5, 2025

Tobacco stocks outperformed the market in 2022 & 2024 and underperformed in 2023. What is your expectation for 2025? (Re-running the December 31, 2023 poll)

– Outperform: 59%

– Market perform: 27%

– Underperform: 15%

Pulse Surveys: Q4 2024

Pulse Surveys: Q3 2024

Pulse Surveys: Q2 2024

Pulse Surveys: Q1 2024

Pulse Surveys: Q4 2023

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