Research: Nicotine Pouches

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Prevalence of Nicotine Pouch Use Among US Adults

According to the findings of a study based on a nationally-representative sample1 (September 2022 data) and funded by the National Institutes of Health (NIH), only 2.9% of adults in the USA had ever used nicotine pouches with 0.4% reporting current use.

Both the “ever use” and “current use” occurrences are higher among the current smokers (10.8%-1.0%) and former smokers (6.7%-0.7%) compared to the never smokers (1.1%-0.2%). Nicotine pouch use, both past and present, is markedly higher among non-Hispanic white men. Moreover, among current smokers who tried to quit in the past year, more reported trying to switch to e-cigarettes (21.6%) than nicotine pouches (5.2%) to help them quit.

Despite a 641% increase in sales between 2019 and 2022, the prevalence of nicotine pouch use remains low among the US adults. Researchers question whether the nicotine pouches are

– mostly sold to the adolescents who are not represented in the sample

– used to “top off” nicotine in situations where other tobacco products cannot be consumed.

Researchers estimate that current nicotine pouch users are composed of current smokers (25%), former smokers (35%) and never regular smokers (40%).

The study is part of the USC Tobacco Center of Regulatory Science, one of seven national centers supported by the NIH and the US FDA to collect evidence that can inform tobacco product regulation.

References:

  1. https://jamanetwork.com/journals/jama/article-abstract/2820917 ↩︎

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