What are Sesh pouches?
Sesh+ is a nicotine pouch brand launched in the U.S. in late-2021 by Sesh Products. Headquartered in Austin, Texas and founded in 2020, Sesh manufactures in Ohio and distributes nationwide. Sesh submitted Premarket Tobacco Product Applications (PMTAs) to the U.S. Food and Drug Administration (FDA) in compliance with the May 14, 2022, deadline for then-marketed synthetic nicotine products. In October 2023, Sesh stated that its PMTAs for 72 products under the Sesh+ brand were accepted for review by the FDA. In September 2025, Sesh announced the raise of over $40 million in total funding, including a recently closed financing round. The round was led by 8VC and Troy Link with participation from Electric Feel Ventures alongside a range of strategic investors spanning entertainment, retail, and manufacturing. Strategic investors in Sesh include Post Malone, Diplo, Zach Bryan, Andrew Schulz, Shawn Ryan, and Zac Brown.
Sesh+ refers the Three T approach – Taste, Texture, and Technology – to meet the expectations of modern adult nicotine consumers. Sesh+ pouches utilize a patented gum-based, pH-balanced formulation developed by the inventor behind ZYN. This formulation allows users to gently chew the pouch, enhancing the release of nicotine and flavor. To improve mouthfeel and texture, Sesh+ incorporates MCT oil, an ingredient selected based on common user preferences around dryness in the category. Sesh+ design allegedly offers a softer and more comfortable experience compared to the other nicotine pouches.
Sesh+ pouches are sold mostly online and in around 5,000 stores in the US – including national retailers, such as Buc-ee’s, Sheetz, Quiktrip, AMPM, Circle K West and Pilot, with further expansion underway. Each Sesh can contains 20 nicotine pouches and is sold at a premium price of $5.99 a can on the official brand website. Lucy offers 10% off on subscription, reducing the can price to $5.39. At the time of our last audit, 10 out of 12 Sesh products were out of stock on the official online Sesh store. However, Sesh is available and retails at as low as $4.24 (i.e. at 30% discount to the brand site) on various online stores. The practice of keeping the price of Sesh nicotine pouches artificially high on the offical site could be a strategy to encourage favorable perceptions among buyers and trigger urge to buy (i.e. sense of catching a deal) when the product is spotted cheaper elsewhere.
What are Sesh flavors?
Sesh spit-free pouches are available in 4 different flavors and in three nicotine strengths: 4 mg, 6 mg and 8 mg. Below is the complete list of Sesh flavors:
| Sesh Flavors | Flavor Descriptions |
| Wintergreen | A bold, earthy taste with a slight sweetness, similar to wintergreen chewing gum, offering a robust and cooling experience. Valued for its strong and distinctive flavor, appealing to those who enjoy a more intense mint profile. Some users find the mint intensity stronger than pleasant |
| Mint | A crisp, clean, and refreshing mint flavor, providing a cooling sensation without being overpowering. Praised for its invigorating and long-lasting minty taste. Some users find the mint intensity stronger than pleasant |
| Mango | A tropical and sweet flavor reminiscent of ripe mangoes, delivering a fruity and refreshing experience. Appreciated for the mellow sweetness and exotic taste, suitable for all-day use |
| Clear | Unflavored. Appreciated by users who favor a no-frills, straightforward nicotine experience without any added flavors. Most users find it too plain and miss the sensory experience provided by flavored options |
A standout feature of Sesh nicotine pouches is their gum-based formulation, which allows users to gently chew the pouch to enhance the release of nicotine and flavor. This design contributes to a softer, less abrasive feel under the lip, distinguishing Sesh from some other brands. The inclusion of moisture enhancers, such as medium-chain triglyceride (MCT) oil, further improves the pouch’s texture, making it comfortable for extended use. However, some users have noted that despite these enhancers, the pouches can feel slightly dry, suggesting variability in individual experiences.
Users have reported a steady and consistent nicotine delivery by Sesh pouches, comparable to other leading brands in the market. The gum-based feature allows for gentle chewing, which can enhance nicotine release, providing users with some control over their experience. Most users feel the effects within minutes of placing the pouch under their lip, indicating efficient nicotine absorption. However, the duration of nicotine and flavor release is typically around 30 minutes and this is shorter than desired for some users.
Recent Developments
March 2026: Sesh Nicotine Pouch PMTAs Advance to FDA Substantive Scientific Review Phase
Sesh Products announced that the U.S. Food and Drug Administration (FDA) has determined that its bundled Premarket Tobacco Product Application (PMTA) submission meets the filing requirements for new tobacco products seeking a marketing order. The bundled PMTA for Sesh nicotine pouch products is now filed and poised for entry into the substantive scientific review phase of the PMTA process. The filing means that the application is sufficiently complete to proceed to substantive review – the final stage of the PMTA process before a marketing order decision is issued. Sesh’s bundled PMTA covers 64 Sesh+ line of nicotine pouches across a range of varieties, nicotine strengths, and packaging configurations. Sesh Products re-iterated its commitment for a marketing order and to being one of the few independent, U.S. based brands that has built a strong regulatory foundation in the nicotine pouch category.
