Every Sunday, we run a quick poll on the hottest subject in the Tobacco Industry. Hundreds of our Twitter/X followers vote, offering a collective wisdom on the subject matter or an immediate pulse on the market/industry developments.
Results of the Sunday polls:
What is your small-cap tobacco (nicotine) stock pick for the next 12 months? (mcap <$2 billion)
– Haypp Group: 44%
– Scandinavian Tobacco: 28%
– Turning Point Brands: 16%
– Other: 12%

What drives the next move higher in tobacco stocks?
– Rotation to defensives/value (low beta): 52%
– Improved business fundamentals: 33%
– Rate cuts (less yield competition): 8%
– Bullish market sentiment (new market highs): 8%

Looking 20 years ahead, which will be the most valuable nicotine brand in the world?
– ZYN / VELO (pouches): 60%
– IQOS (heated tobacco): 18%
– Marlboro (cigarettes): 17%
– VUSE (vapes): 5%

Which tobacco major has the most stretched valuation (vs. earnings, cash flow, balance sheet quality, growth, etc.)?
– Philip Morris International: 46%
– Altria: 34%
– British American Tobacco: 12%
– Imperial Brands: 8%

Are tobacco stocks under, fairly or over-valued?
– Fairly valued: 56%
– Undervalued: 28%
– Overvalued: 17%
Which tobacco company lags its competitors the most in terms of management quality?
– Altria: 61%
– Imperial Brands: 21%
– British American Tobacco: 13%
– Philip Morris International: 5%

British American Tobacco (BAT) FY25 Results & FY26 Guidance _____ my expectations.
– Meet: 60%
– Beat: 29%
– Miss: 11%
What will you scrutinize first & foremost in British American Tobacco (BAT) FY25 results (February 12, Thursday)?
– New category performance (VELO, VUSE, glo): 54%
– U.S. cigarette volume/pricing: 17%
– Financial guidance: 15%
– Capital allocation: 14%

What will you scrutinize first & foremost in Philip Morris International Q4 2025 results (February 6, Friday)?
– ZYN volume/pricing: 47%
– IQOS USA update: 21%
– Financials/Guidance (Revenue, EPS, operating margin, adjustments): 19%
– Heated tobacco growth: 13%

What will you scrutinize first&foremost in Altria Q4 2025 results?
– Cigarette volume/pricing: 36%
– Nicotine pouch performance (on!): 28%
– Strategic updates (NJOY re-launch, HnB PMTAs, international expansion): 21%
– Financials & Guidance: 15%

Do you expect Philip Morris International (PMI) share price to hit $200 in 2026?
– Yes: 50%
– No: 50%
Which tobacco major will deliver the best Total Shareholder Return (share price appreciation plus dividends) over the next 12 months?
– British American Tobacco: 57%
– Philip Morris International: 22%
– Altria: 12%
– Imperial Brands: 9%

Tobacco stocks outperformed the market in three of the last 4 years. What is your expectation for 2026?
– Market perform: 44%
– Outperform: 41%
– Underperform: 15%

Tobacco Pulse Surveys: Q4 2025
Tobacco Pulse Surveys: Q3 2025
Tobacco Pulse Surveys: Q2 2025
Tobacco Pulse Surveys: Q1 2025
Tobacco Pulse Surveys: Q4 2024
Tobacco Pulse Surveys: Q3 2024
Tobacco Pulse Surveys: Q2 2024