Tobacco Pulse Surveys: Q2 2025

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Every Sunday, we run a quick poll on the hottest subject in the Tobacco Industry. Hundreds of our Twitter/X followers vote, offering a collective wisdom on the subject matter or an immediate pulse on the market/industry developments.

Results of the Sunday polls:

June 29, 2025

Which tobacco company has the highest risk of dividend cut in the next 5 years? (re-running a post poll to track confidence in financial outlooks)

– Altria: 65%

– Imperial Brands: 20%

– British American Tobacco: 9%

– Philip Morris International: 6%

June 23, 2025

At $49 (£36), British American Tobacco shares are…

– Fairly valued: 46%

– Undervalued: 43%

– Overvalued: 12%

June 16, 2025

At $60, Altria shares are…

– Overvalued: 44%

– Fairly valued: 39%

– Undervalued: 17%

June 8, 2025

At $182, Philip Morris International shares are…

– Fairly valued: 45%

– Overvalued: 44%

– Undervalued: 11%

June 1, 2025

Do you support BAT fully divesting out of ITC over time? Note: BAT holds a 22.9% ($14Bn) stake in ITC (the world’s 4th largest tobacco company). FDI in tobacco and all new nicotine products are prohibitied in India.

– Yes: 58%

– No: 42%

May 25, 2025

Which catalyst could push British American Tobacco (BAT) shares to a meaningful new high (£40/$55) over the next 6 months?

– VELO/VELO+ performance: 44%

– Enforcement against illegal vapes in the US: 41%

– Technical momentum: 10%

– glo/glo HILO performance: 5%

May 18, 2025

What is the most important driver of PMI’s (growth-corrected) valuation premium vs. tobacco peers

– ZYN (nicotine pouches): 49%

– IOQS (heated tobacco): 26%

– Corporate trustworthiness (including management quality & investor communications): 15%

– Marlboro brand power & presence in the international / emerging markets (cigarettes): 9%

May 11, 2025

Which tobacco company lags its competitors the most in terms of management quality? (re-running a previous poll to assess the progress in mangement approval ratings)

– Altria: 51%

– British American Tobacco: 28%

– Imperial Brands: 14%

– Philip Morris International: 7%

May 4, 2025

Sunday Poll: What thought mistake do you observe others make when investing in tobacco?

– Confirmation Bias (tendecy to seek out information that confirms beliefs): 33%

– Overconfidence Bias (overestimating knowledge or ability to predict): 27%

– Recency Bias (overemphasizing recent events): 25%

– Hindsight Bias (tendency to think past events more predictable than they are): 15%

April 27, 2025

What is the most consequential innovation in nicotine delivery in the past decade?

– Nicotine pouches (ZYN/VELO): 51%

– Heated tobacco (IQOS): 21%

– Disposable/High-capacity vapes (ElfBar, GeekBar): 20%

– Nicotine salt vaping (JUUL): 8%

April 20, 2025

Which one is likely to happen first?

– BAT £40/$53 (54%)

– PMI $200 (31%)

– Altria $70 (7%)

– S&P500 6,500 (7%)

April 13, 2025

What is the most underappreciated “asset” of British American Tobacco (BAT)?

– VELO (nicotine pouches): 44%

– ITC Stake: 35%

– VUSE (vapes): 11%

– Versatile cigarette brand portfolio (Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans plus U.S.-specific brands): 10%

April 6, 2025

Increased market volatility (“stock market crash”) is —– for tobacco stocks. Fill in the blank.

– Positive (“run-to-safety/yield”): 49%

– Neutral (“ups & downs, but flattish eventually”): 35%

– Negative (“no one is immune”): 16%

Timestamp: Last close before the April 2, 2025 (“Liberation Day”) announcement => S&P500 5,671 – PMI $156.2 – Altria $57.12 – BAT $40.25

Pulse Surveys: Q1 2025

Pulse Surveys: Q4 2024

Pulse Surveys: Q3 2024

Pulse Surveys: Q2 2024

Pulse Surveys: Q1 2024

Pulse Surveys: Q4 2023

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