Tobacco Pulse Surveys: Q4 2025

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Every Sunday, we run a quick poll on the hottest subject in the Tobacco Industry. Hundreds of our Twitter/X followers vote, offering a collective wisdom on the subject matter or an immediate pulse on the market/industry developments.

Results of the Sunday polls:

Dec 28,2025

What is your small-cap tobacco (nicotine) stock pick for 2026? (mcap: $2 billion or less)

– Turning Point Brands: 32%

– Scandinavian Tobacco: 29%

– Haypp: 26%

– Other: 13%

Dec 21,2025

What would be the most consequential product portfolio event of 2026 in tobacco?

– on!/VELO Plus growth in the US: 42%

– IQOS ILUMA launch in the US: 29%

– VUSE One launch in the US: 17%

– International expansion of glo HILO & Ploom AURA: 12%

Dec 14,2025

How did the Pre-close Trading Update affect your sentiment on British Amerian Tobacco (BAT)’s operational performance and financial delivery?

– It did not change: 67%

– Improved: 25%

– Lowered: 8%

Dec 7,2025

What is your FY26 revenue & operating profit growth expectation for British Amerian Tobacco (BAT)?

– 3% revenue, 4% operating profit: 54%

– 5% revenue, 6% operating profit: 23%

– Lower than the mid-term range: 14%

– Higher than the mid-term range: 9%

Nov 30, 2025

Will British Amerian Tobacco (BAT) return to its mid-term growth algorithm (i.e. 3-5% revenue and mid-single digit operating profit growth) on a sustainable basis in 2026?

– Most likely: 50%

– For sure: 19%

– Difficult to tell: 17%

– No: 14%

Nov 23, 2025

Which tobacco company lags its competitors the most in terms of management quality?

– Altria: 56%

– Imperial Brands: 20%

– British American Tobacco: 16%

– Philip Morris International: 8%

Nov 16, 2025

What will you scrutinize first & foremost in Imperial Brands FY25 results (November 18, Tuesday)?

– FY26 Guidance: 48%

– U.S. Performance (Share-Volume-Pricing): 26%

– NGP Growth: 17%

– International Performance (Share-Volume-Pricing): 9%

Nov 9, 2025

What is a fair tobacco industry discount taking into account the regulatory restrictions and tax-driven uncertainties? P/E multiple —% less, compared to consumer goods companies with identical financial metrics.

– 0% (no discount): 34%

– 10%: 24%

– 20%: 30%

– 30% or more: 12%

Nov 2, 2025

PMI and Altria Q3 2025 results are ——- for BAT.

– Positive: 43%

– Neutral: 30%

– Negative: 18%

– Irrelevant: 9%

Oct 26, 2025

What is the most important piece of news you heard about PMI this week?

– ZYN U.S. pricing jeopardized: 44%

– FY25 EPS upped from $7.43-7.56 to $7.46-7.56: 20%

– Heated tobacco IMS growth down to 9%: 19%

– ZYN U.S. shipment 200+Mn cans: 17%

Oct 19, 2025

What will you scrutinize first & foremost in Altria Q3 2025 results (Oct 30, Thursday)?

– Cigarette volume/pricing: 35%

– New category performance (on!): 25%

– Strategic updates (NJOY re-launch, HnB PMTAs, international expansion): 25%

– Financials & FY25 Guidance: 15%

Oct 12, 2025

What will you scrutinize first & foremost in Philip Morris International Q3 2025 results (Oct 21, Tuesday)?

– ZYN volume/pricing: 50%

– Financials/Guidance (Revenue, EPS, operating margin, adjustments): 20%

– IQOS USA update: 15%

– Heated tobacco growth: 15%

Oct 5, 2025

Which tobacco company would you never invest in, regardless of how low the valuation is?

– Altria: 33%

– Japan Tobacco: 30%

– Imperial Brands: 27%

– British American Tobacco: 10%

Tobacco Pulse Surveys: Q3 2025

Tobacco Pulse Surveys: Q2 2025

Tobacco Pulse Surveys: Q1 2025

Tobacco Pulse Surveys: Q4 2024

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Tobacco Pulse Surveys: Q2 2024

Tobacco Pulse Surveys: Q1 2024

Tobacco Pulse Surveys: Q4 2023

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