December 2025: VELO celebrates Formula 1 victory
VELO owner-British American Tobacco (BAT) celebrates dual McLaren F1 win (both Constructors’ and Drivers’ Championships) with a VELO Special Champions’ Edition. Papaya refers to McLaren’s informal code of conduct, emphasizing racing hard but clean, avoiding contact, prioritizing the team, and ensuring fairness.
McLaren Partnership
Velo-owner, British American Tobacco (BAT) signed a collaboration agreement with McLaren in February 2019 with the focus on “Accelerating Transformation”. The partnership includes:
– Significantly increased branding positions on the McLaren Formula 1 car – including highly visible new sidepod branding, inside halo and front wing branding positions
– Partnering with Arrow McLaren SP in IndyCar in the U.S.
BAT applies a “dynamic branding” approach alternating the branding race-by-race between Vuse vapes and Velo nicotine pouches.
BAT introduced VELO McLaren Limited Edition tin can as part of a collaboration that brings together VELO nicotine pouches and the world of Formula 1. VELO McLaren edition is available in 3 flavors, Wintergreen, Spearmint and Dragon Fruit, and in one nicotine strength: 7 mg. Manufacturer’s Suggested Retail Price (MSRP) for VELO McLaren can is $5.25 while the lowest effective price is $4.5.
