HEATED TOBACCO
lil Heated Tobacco
November 2026: KT&G Expands Global Reach with Direct Heated Tobacco Launch in Kazakhstan KT&G has officially taken its next-generation product (NGP) business deeper into Central Asia, launching its flagship heated tobacco device, FLEX, alongside four varieties of FAIIM dedicated tobacco sticks in Kazakhstan. Rolled out initially in the country’s largest
Heated Tobacco: Products
September 2026: REJO Expands European Footprint with Heat-Not-Burn “Puff-Twice” Technology Heat-not-burn (HNB) brand REJO has announced its expansion across Europe, showcasing its proprietary “puff-twice” technology. The rollout introduces the brand’s newer device configurations and heating systems to key European markets, including Italy, Germany, Spain, and Austria. The company states that
Heated Tobacco: Markets
July 2026: JT Drives Heated Tobacco Growth with ¥800 Billion Investment Plan Japan Tobacco Inc. (JT) is sharpening its focus on the next-generation tobacco category, committing ¥800 billion ($5.2 billion) to its heated tobacco business over the three-year period through 2028. The substantial capital allocation reflects a strategic drive to
iSenzia
iSenzia is a flavored heatstick with no tobacco marketed by Imperial Brands for exclusive use with Pulze tobacco heating devices. Imperial Brands first introduced iSenzia at an experience event called “Feel The Flavours” in Milan, Italy in May 2024. iSenzia follows the launch of “veo sticks for glo devices”, marketed
SWIC Heated Tobacco Device
Altria starts the test marketing of its proprietary heated tobacco device, SWIC, in the UK through online sales. SWIC works exclusively with KETLE Capsules and provides up to 14 sessions per charge. The device features vibration haptics as well as an informative screen for battery life and remaining capsule content. The SWIC Starter Kits retail
