​VUSE is an American brand of vape products launched in the U.S. in June 2013 by the R.J. Reynolds Vapor Company, an operating company of Camel and Newport-maker, Reynolds American – which is the U.S. subsidary of London-based British American Tobacco (BAT). Initially, BAT marketed its vape products under the

Originally, Vype was the vape brand launched by British American Tobacco (BAT) in international markets. Following BAT’s acquisition of the remaining outstanding shares of Reynolds American in 2017, the Company decided to unify its global vaping products under the VUSE brand name. With this move, BAT aimed to develop a