JAPAN
Japan: Heated Tobacco Sticks
September 2026: Japan Tobacco Expands Ploom Lineup with EVO Cacao Mint Crystal and Mevius Tropical Option Japan Tobacco (JT) announced two additions to its Ploom heated tobacco stick portfolio: EVO Cacao Mint Crystal and Mevius Tropical Option. Both products are set for nationwide release on October 6, 2026. The EVO
Japan: Heated Tobacco Devices
September 2026: Japan Tobacco Redesigns Ploom CUBE Heated Tobacco Device Japan Tobacco (JT) announced the redesign of its Ploom CUBE heated tobacco device, introducing updated aesthetic options, fresh matte finishes, and a new lineup of customizable accessories. The revamped device features a tactile matte finish in two core colors, Pebble
Japan: Heated Tobacco Market
September 2026: Philip Morris International Opens First Global IQOS Flagship Store in Ginza, Tokyo Philip Morris International (PMI) has officially opened its first global IQOS flagship store in Tokyo’s premier Ginza shopping district. The new “IQOS Flagship Ginza” opened its doors on September 4, 2026, marking a major milestone for
Japan: Nicotine pouches
September 2026: Japan Tobacco Expands Nordic Spirit Nicotine Pouch Portfolio Across Japan Japan Tobacco is expanding its smoke-free oral nicotine portfolio in Japan with the launch of three new Nordic Spirit refresh pouch variants beginning October 6, 2026, alongside a nationwide retail expansion for two existing flavors. The new offerings
Japan: Tobacco Market
August 2026: JT to Release 80th-Anniversary Packaging for Peace Cigarettes Japan Tobacco (JT) announced it will release limited-edition packaging across four products in its Peace cigarette lineup to commemorate the brand’s 80th anniversary. The temporary packaging retains the layout of the standard line while featuring an enlarged version of the
Tobacco Regulation: Japan
July 2026: Japan Backs Off From Tighter Restrictions on Heated Tobacco Products Japan’s health ministry has decided to defer implementing stricter regulations on heated tobacco products (HTPs) for the time being. The decision comes as part of an ongoing review of the country’s secondhand smoke measures, originally enacted under the
Japan: Ploom Heated Tobacco
Ploom AURA Ploom AURA is the fourth-generation model of the Ploom heated tobacco platform and made its debut in Japan in May 2025. Ploom AURA is visually completely different from the previous model (Ploom X), adopting a slender form and a reduced weight of 75.5 grams (vs. c.95g for the
