June 2025: Global pipe tobacco sales, outside China, reached $7.5 billion in 2024 In 2024, global pipe tobacco sales, outside China, reached 128,000 tons – down 0.4% year-on-year basis. Top-3 markets, Egypt (36,000 tons), Saudi Arabia (23,000), and Iraq (18,000), generated 60% of the total global sales volume. Sales revenue

In addition to transformation to Reduced-Risk Products (Next Generation Products, Smokefree products), major tobacco companies are increasingly exploring growth opportunities in adjacent business areas that go beyond tobacco and nicotine. Three main areas explored are: 1. Cannabis 2. Wellness/Well-being & Stimulation 3. Healthcare (Nicotine-replacement therapies, plant-based vaccines, inhaled and oral

Smokeless tobacco: Usually consumed orally or nasally, without burning or combustion. There are two main types of smokeless tobacco: snuff and chewing tobacco Smoking tobacco: Act of burning dried or cured leaves of the tobacco plant and inhaling the smoke. Combustion releases biochemically active compounds in tobacco, such as nicotine