July 2026: PMI Unveils Limited-Edition IQOS ILUMA i REMIX Device Philip Morris International (PMI) has introduced the IQOS ILUMA i REMIX Limited Edition, a special global release of its latest heated tobacco device that combines the technology of the IQOS ILUMA i platform with a distinctive seasonal design. The limited-edition

May 2026: South Carolina Raises Tax on Heated Tobacco Products South Carolina has approved a significant increase in the state excise tax on heated tobacco sticks, raising the rate from ¢1.425 mills to ¢2.1375 per heated tobacco stick under amendments to Section 12-21-620 of the state tax code. The new

In this article, we answer the most frequently asked questions (FAQs) about the IQOS Launch in the USA. What is IQOS? IQOS is a tobacco heating device developed and marketed by Philip Morris International (PMI). Unlike traditional cigarettes, which burn tobacco to produce smoke, IQOS heats specially designed tobacco units

Is IQOS more addictive than cigarettes? The simple answer is: IQOS is as addictive as cigarettes and this is by design. Tobacco products serve as a delivery system for nicotine which is a recreational drug and cause of addiction. IQOS-owner Philip Morris International (PMI) publicly states that “nicotine plays a

IQOS ILUMA is the flagship (latest & greatest) IQOS model, first launched in Japan, the world’s largest heated tobacco market, on August 17, 2021. Philip Morris International (PMI) will launch IQOS at-scale in the US (i.e. in an extended geography with full-scale investment) only after the authorization of IQOS ILUMA by the

Note: This is a live write-up. More details and explanations are added on a regular basis. Philip Morris International (PMI) has come a long way in building up the IQOS franchise since the first-ever IQOS device was sold at a store next to the Nagoya main train station in Japan

October 2023 Projecting a faster path to the break-even in the USA with IQOS ILUMA, Philip Morris International (PMI) will refrain from investing heavily on the initial US launch that will take place with (the old generation) IQOS3 device (internal heating with a blade). IQOS ILUMA (without a blade) uses

Altria (Philip Morris USA): CAGNY Conference (February 2024) Altria projects heated tobacco to make up ~5% of the US nicotine space over the long term (against PMI’s aspiration to capture 10% of the cigarette market within 5 years after IQOS ILUMA launch) despite developing a portfolio of heated tobacco products

Philip Morris International (PMI) & Altria: On the way to Merger In 2013, Altria and PMI entered into a series of agreements related to innovative tobacco products, which included the assignment of exclusive US commercialization rights of IQOS to Altria. Accordingly, following the US FDA’s authorization (i.e. marketing order granted to

Mart 2024 The US International Trade Commission (ITC) decided to lift the IQOS importation ban following the global patent infringement settlement between British American Tobacco (BAT) and Philip Morris International (PMI). Accordingly, there is no regulatory or legal hurdle left for PMI to launch IQOS in the US as of

Until IQOS ILUMA receives authorization (marketing order) from the US FDA (not expected before July 2025), Philip Morris International (PMI) will introduce the IQOS3 line-up in a limited geography in the US. The portfolio will be composed of IQOS3 device and (most probably) HEETS heated tobacco stick variants: HEETS Bronze,

This article is no longer updated. For an up-to-date, exclusive coverage on every aspect of the IQOS USA launch, click here to visit our IQOS USA section. February 2024 Old Friends x New Foes: As the IQOS US launch gets closer, Philip Morris International and Altria lobbyists are putting up a ferocious