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VUSE Vapes: International

By Tobacco InsiderIn All, brands, products, vapes, vusePosted

Originally, Vype was the vape brand launched by British American Tobacco (BAT) in international markets. Following BAT's acquisition of the remaining outstanding shares of Reynolds American in 2017, the Company decided to unify its global vaping products under the VUSE brand name. With this move, BAT aimed to develop a...

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