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IQOS USA: Patent Wars

By Tobacco InsiderIn All, iqosPosted

Mart 2024 The US International Trade Commission (ITC) decided to lift the IQOS importation ban1 following the global patent infringement settlement between British American Tobacco (BAT) and Philip Morris International (PMI). Accordingly, there is no regulatory or legal hurdle left for PMI to launch IQOS in the US as of...

IQOS USA: Product Portfolio

By Tobacco InsiderIn All, iqosPosted

Until IQOS ILUMA receives authorization (marketing order) from the US FDA (not expected before July 2025), Philip Morris International (PMI) will introduce the IQOS3 line-up in a limited geography in the US. The portfolio will be composed of IQOS3 device and (most probably) HEETS heated tobacco stick variants: HEETS Bronze,...

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