
IQOS ILUMA
July 2026: PMI Unveils Limited-Edition IQOS ILUMA i REMIX Device Philip Morris International (PMI) has introduced the IQOS ILUMA i REMIX Limited Edition, a special

July 2026: PMI Unveils Limited-Edition IQOS ILUMA i REMIX Device Philip Morris International (PMI) has introduced the IQOS ILUMA i REMIX Limited Edition, a special

June 2026: Philip Morris International (PMI) Expands Vaping Portfolio with European Roll-Out of VEEV ONE PLUS Philip Morris International (PMI) is officially extending its closed-pod

In this article, we track the developments regarding the IQOS Launch in the USA. To stay up to date with every aspect of IQOS launch

May 2026: South Carolina Raises Tax on Heated Tobacco Products South Carolina has approved a significant increase in the state excise tax on heated tobacco

In this article, we answer the most frequently asked questions (FAQs) about the IQOS Launch in the USA. What is IQOS? IQOS is a tobacco

In this article, we track the developments regarding the IQOS test market in Austin, Texas. To stay up to date with every aspect of IQOS

Is IQOS more addictive than cigarettes? The simple answer is: IQOS is as addictive as cigarettes and this is by design. Tobacco products serve as

IQOS ILUMA is the flagship (latest & greatest) IQOS model, first launched in Japan, the world’s largest heated tobacco market, on August 17, 2021. Philip Morris

Note: This is a live write-up. More details and explanations are added on a regular basis. Philip Morris International (PMI) has come a long way

October 2023 Projecting a faster path to the break-even in the USA with IQOS ILUMA, Philip Morris International (PMI) will refrain from investing heavily on

Altria (Philip Morris USA): CAGNY Conference (February 2024) Altria projects heated tobacco to make up ~5% of the US nicotine space over the long term

Philip Morris International (PMI) & Altria: On the way to Merger In 2013, Altria and PMI entered into a series of agreements related to innovative

Mart 2024 The US International Trade Commission (ITC) decided to lift the IQOS importation ban following the global patent infringement settlement between British American Tobacco

Until IQOS ILUMA receives authorization (marketing order) from the US FDA (not expected before July 2025), Philip Morris International (PMI) will introduce the IQOS3 line-up

This article is no longer updated. For an up-to-date, exclusive coverage on every aspect of the IQOS USA launch, click here to visit our IQOS