How should we interpret the latest U.S. ZYN developments – specifically the transition of ZYN Dry cans from 15 to 20 pouches and the launch of ZYN Ultra – and what are the financial and competitive implications for Philip Morris International (PMI)? The short answer: The latest developments signal that...
Tobacco Regulation: Russia
September 2026: Russia Rolls Out Mandatory Digital Tracking for Reusable Vapes and E-Cigarette Devices Russia has officially launched its mandatory digital tracking framework for reusable electronic nicotine delivery systems (ENDS) and vaping hardware. Formally established under Government Resolution No. 577 (adopted May 21, 2026), the measure transitions the market from...

